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Friends Black Amstaff Personalised ID Tag

Beauty, uniqueness, constant quest for perfection. MyFamily Friends collection offers hundreds of ID tags representing the most popular dog and cat breeds, accurately reproduced in each detail.

  • FREE customisation – up to 3 lines of text on the reverse side (max 14 characters per line)
  • Made in Italy

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Every tag, hand-enamelled, is a Made in Italy artisan wonder that fascinates for its great expressiveness and incredible verisimilitude. A perfect example of how a metal object can evoke emotions. Made in Italy.

Please note: Each line is limited to 14 characters – including spaces. Please ensure you’ve submitted your personalisation correctly as we can’t make changes later, and personalised tags are excluded from our returns policy.

We limit customisation to three lines of 14 characters on our website as we know this fits well and looks good on this tag. In some cases we may be able to squeeze in additional characters or lines depending on your requirements – if you’d like more space please contact us first to discuss suitability.



This is the story of an idea that changed forever the concept of the ID tag. It all started in 2010 in the city of Valenza, the district of goldsmithing tradition, with a new arising view: transforming the pets ID tags into a real design product, capable of evoking emotions. MyFamily was founded to go after the idea of giving a soul to the metal ID tag, conveying its importance in helping cats and dogs to be quickly identified and helped in case of loss. On this intuition, the company has grown rapidly offering to the market hundreds of ID tags never seen before, hand-enamelled and perfect in each detail.

Friends Black Amstaff Personalised ID Tag


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